How to Use a Blog to Power- Up Your Online Business!

Even if there’s massive growth in social networking websites as well as paid advertising, the majority of online businesspeople couldn’t let go of the good-old blog. After all, there are many reasons to love it.

A blog still remains to be the best way to promote your product or service. You can use it to confirm your expertise over your niche. You can also expound on the features and benefits of your business, particularly what you’re offering. Blogs allow you to obtain not just any feedback but a thorough one. These days, blogging platforms make blogs more dynamic by permitting you to add polls; upload videos, slides, podcasts, and images; and even customize the look and feel of every page.

And if you’re just starting out, you don’t have to purchase a domain or a web host. There are plenty of trustworthy blogging platforms that don’t cost anything to register and use. Some of these include Blogger.com, Wordpress.com, and Livejournal.com.

Nevertheless, your blog can only do so much. It’s still 100 percent dependent on you—how you’re going to maximize it. You can make the most of your blog by following these:

1.      Come up with a well-thought-out article. You can’t afford to let your readers miss you so much to where they move on to other blogs. At the same time, you don’t want to bore them until they bail themselves out. When you’re creating blog posts, always ask yourself this question: If I were the reader, what do I want to read?

2.      Be participative. It’s not enough that you have turned the comments section on. You also have to join the discussion. You can use the space to clarify certain issues or questions. You can also show off how good you are by the way you answer those comments. Most of all, you’ll let them feel as if they belong. It turns out customers have a much higher chance to order again if they are not treated as commodities by online businesses.

3.      Integrate your other tools. Do you have a Face book or Twitter account? Do you currently own thousands of business-related photos in Flicker? You can incorporate these services to your blog.

4.      Be honest but fun. Don’t let your readers start spelling out boring. You can’t expect them to hang out for too long, much less go back to revisit your blog.

5.      Offer something besides texts. Heighten the visual and audio capacities of your readers by uploading videos, podcasts, and images together with the rest of the blog post. For instance, instead of simply enumerating the steps in jail-breaking an iPod, you can show those same steps in a video-tutorial.