5 Article Marketing Mistakes That Impact Your Online Business (Learn How To Avoid These Common Mistakes)

Yes, its cliche, but content will always remain king on the Internet. The primary reason why Internet users go online and bump into your website is because they’re looking for information. What better way to give them what they want, than to write articles on a certain subject matter that would be of interest to them and then publish them.

It’s unfortunate that though many understand the importance of article marketing, they fail to implement it properly. Thus, they’re not just losing traffic, but they’re also draining their money and resources.

To avoid these, take note of the common article marketing mistakes and avoid them yourself:

1. You copy the same content across several websites. A lot of article marketers just upload the same article into their different websites. This isn’t really considered unethical since it’s your own work. However, you may get flak from Google for duplicate content. Writing copies definitely takes time, and if you don’t have the patience or the time, it’s better to hire a writer who charges per hour or per copy.

2. You only depend on article mills. You have a lot of avenues for article marketing and there’s no reason for you to use article mills all the time. Besides, poor ones have already been demoted and flagged by Google. Some great examples of article marketing strategies are e-books, reports, courses, case studies, and even blogs.

3. You don’t proofread your work. You’re not expected to have flawless writing skills, especially if you’re not selling yourself as a writer. However, it’s important that your articles are well polished. Too many grammar, spelling, and punctuation errors reduce the effectiveness of your copies as well as your credibility.

4. You don’t make the most out of your resource box. The author box or the resource box is one of the best places to promote your website as you’re free to include your link as well as add keywords. But a number don’t know how to maximize it. They forget to add their own name and their designation. They don’t properly describe what the website or the product is all about. If there’s one place you can pitch like a pro salesperson, this will be it.

5. You don’t believe in creating relevant content. Don’t feel so satisfied just because you’ve created articles. The most important thing is the content. Is the content really relevant to your niche? Is it useful to your readers? Does it add value to your business? Unless you answer yes to all of these questions, your articles will miss the mark and will be rendered ineffective.

How to Start an Online Business with No Money and Help

If you’re into the brick-and-mortar business world, opening even a mom-and-pop without any money and help is close to impossible. You’re going to need a physical space, some people to run your business, marketing materials to display and give away, and of course, goods to sell.

It’s a totally different thing when you’re in cyberspace. If you’ll do your research on success stories, you’ll discover that at least 30 percent of them didn’t have the above-mentioned resources when they took the big leap—yet they’ve made it. What are their secrets? Let’s uncover them today:

Firm Decision: The first thing they do wasn’t really to build a website or earn XX profits. They simply changed their mind-set and came up with a very firm decision: they’re going to do everything to succeed in the business.

Offer: What will be your goods? They can be services or products. If it’s the latter, then you can take a look at yourself and determine if you can convert your talent, skill, or passion to money. For instance, if you’re good at Adobe Photoshop, you can work as a photo editor. If you’re selling products, you can be an affiliate marketer or a drop-shipper. Either way, it doesn’t require you to maintain an inventory. Their respective manufacturers will take care of that.

Webpage: We could see you raising your eyebrows. Seriously, how can you have a webpage if you don’t have enough money? Well, you can always begin with a blog. One of the best platforms out there is Wordpress. It’s so friendly to search engines that it offers a variety of plug-ins, and it’s easy to build your pages with it. There are also wonderful widgets that can help you share your different social networking accounts, such as Twitter and Facebook.

Social Networking Sites: We’ve already mentioned two of the solid ones. Facebook, in fact, is becoming so notorious among online businesses they are overtaking Google in terms of ad placements. In Facebook, you can set up your own business fan page and allow leads to follow you. It’s the same thing in that regards with Twitter.

Videos: More and more people are sharing videos than photos because they are very dynamic. Coming up with your own videos doesn’t have to mean spending money. You can even make use of your handy camera to record. You just have to be oozing with creativity and ingenuity to garner the interest of your targeted market.

How to Start an Internet Business: Produce the Most Unforgettable Tele-seminar

What are teleseminars? Unlike webinars, where you facilitate talks online, teleseminars make use of the trusted telephone.

There are different reasons why you should conduct teleseminars, and all of them are related to profits:

•  They are lucrative. You can charge your participants up to hundreds of dollars per person, depending on the information you are going to share and how rich and extensive your content is.

•  They are not too taxing. The longest teleseminar is around 6 hours, and this one is very rare and the exception to the rule. The average teleseminar is about an hour and a half

• You can give them away for free. If you need to build your mailing list or increase your membership, you can give away free informational products such as teleseminars.

• They educate. Education is a key component to selling anything, so educate your customers about why your product could solve a problem for them and add value to their lives. Your job is to educate and show your customers the different options and let them choose. Never use high pressure sales tactics. Everyone wants to buy something they understand or provides big value for them.

How to Conduct Teleseminars

Make sure your system can support a lot of attendees. This means the system does not bog down in the middle of your talk. It does not lose its power and has an incredible customer support just in case glitches take place.

Set the best time for a teleseminar.  Keep in mind the different time zones.  So, it is advisable that you stage the same teleseminar twice to accommodate as many countries as possible. Also choose a proven good time to schedule it, such as 5 or 6 P.M or even 5:30 could be better to give people enough time to get home from work. A word of caution -steer clear from scheduling on or close to holidays, Mondays, and Fridays. If possible, schedule the teleseminars and tell them about it at least a month before the actual event, so attendees would have an ample of time to fit it into their schedules ahead of time.

Be aware of the time. Unlike in webinars, where images, videos, and Flash can be used, teleseminars are just pure talk. Soon your attendees will get bored of just listening to you. To avoid this, be conscious and aware of the time throughout the teleseminar that you spend on any particular sub-subject or point of view and keep things enticing and engaging. As mentioned before, you should keep the teleseminar to an hour on average or an hour and a half if you’re going to include a Q&A session at the end of it.

Record them. There are two reasons for this: for those who were not able to keep up with everything that was discussed, they could simply listen to it again at their own pace and time. Second, you can give the teleseminar recording away as an incentive to your subscribers. Note, that you’ll need to let your teleseminar attendees know that it’s being recorded as legally required.

Allow them to interact with you. Your teleseminar attendees cannot talk with one another other while on the call, but you can deliver the message to the rest of the attendees. Encourage them to ask questions pertaining to the topic of the teleseminar, and only the topic of the teleseminar. It’s very seldom for participants to feel bored, disconnected or ignored if they are permitted to share their thoughts and also ask questions.

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