How to Start an Internet Business: What Is Google Analytics?

One of the greatest challenges in any online business is how to translate traffic and even clicks into actionable information. Unless you’re using a very costly application, you won’t have any data on what pages your Internet users are visiting, how long they spend on the page, how often they visit your website, or even how to increase your traffic, isn’t that impressive?

These, however, are things of the past. Today you already have Google Analytics. This is a code you embed on your webpage to monitor and translate kicks into useful information. It’s been used by thousands of business owners, even the big ones, for the following reasons:

It is for free. A lot of people are surprised on how powerful the software is, despite the fact it doesn’t cost a single cent. All you have to do is to set up a Google account. If you already have a Gmail account, you can use that to sign in. Then you create a code and embed it in your webpage to collect data and report to you.

It is powered by Google. One of the greatest strengths of Google is its security. So far, we haven’t heard of any news about information breach. Moreover, it’s a company that seeks to improve its products every time. You cannot expect Google Analytics to be 100 percent perfect, but you can be sure major issues are addressed and fixed.

You can properly track your revenue. If you don’t want to waste money on stock management systems, then you’re better off with Google Analytics. The software has the ability to track all types of orders, online and offline. You can also organize your revenues by channels, categories, and keywords. Best of all, you can determine your conversion rate by comparing your purchases to unique website visits. The software also generates the bounce rate, which is a percentage of people leaving the website immediately.

You can generate sales reports. Google Analytics makes sure you’re always in the loop with the status of your online business. And if you don’t have the time to take a look at your stats online, you could simply generate sales reports and print them out.

You can spot errors and change them before they cause a huge damage. If your website is not driving enough traffic, the culprit may be broken or inactive links. Google Analytics can be used to determine what these links are, so you can immediately fix them.