Yes, its cliche, but content will
always remain king on the Internet. The primary reason why Internet users go
online and bump into your website is because they’re looking for information. What
better way to give them what they want, than to write articles on a certain
subject matter that would be of interest to them and then publish them.
It’s unfortunate that though many
understand the importance of article marketing, they fail to implement it
properly. Thus, they’re not just losing traffic, but they’re also draining
their money and resources.
To avoid these, take note of the common
article marketing mistakes and avoid them yourself:
1. You copy the same
content across several websites. A lot of
article marketers just upload the same article into their different websites.
This isn’t really considered unethical since it’s your own work. However, you
may get flak from Google for duplicate content. Writing copies definitely takes
time, and if you don’t have the patience or the time, it’s better to hire a
writer who charges per hour or per copy.
2. You only depend on
article mills. You have a
lot of avenues for article marketing and there’s no reason for you to use
article mills all the time. Besides, poor ones have already been demoted and
flagged by Google. Some great examples of article marketing strategies are
e-books, reports, courses, case studies, and even blogs.
3. You don’t
proofread your work. You’re not
expected to have flawless writing skills, especially if you’re not selling
yourself as a writer. However, it’s important that your articles are well
polished. Too many grammar, spelling, and punctuation errors reduce the
effectiveness of your copies as well as your credibility.
4. You don’t make the
most out of your resource box. The author
box or the resource box is one of the best places to promote your website as
you’re free to include your link as well as add keywords. But a number don’t
know how to maximize it. They forget to add their own name and their
designation. They don’t properly describe what the website or the product is
all about. If there’s one place you can pitch like a pro salesperson, this will
be it.
5. You don’t believe
in creating relevant content. Don’t feel
so satisfied just because you’ve created articles. The most important thing is
the content. Is the content really relevant to your niche? Is it useful to your
readers? Does it add value to your business? Unless you answer yes to all of
these questions, your articles will miss the mark and will be rendered
ineffective.
