5 Article Marketing Mistakes That Impact Your Online Business (Learn How To Avoid These Common Mistakes)

Yes, its cliche, but content will always remain king on the Internet. The primary reason why Internet users go online and bump into your website is because they’re looking for information. What better way to give them what they want, than to write articles on a certain subject matter that would be of interest to them and then publish them.

It’s unfortunate that though many understand the importance of article marketing, they fail to implement it properly. Thus, they’re not just losing traffic, but they’re also draining their money and resources.

To avoid these, take note of the common article marketing mistakes and avoid them yourself:

1. You copy the same content across several websites. A lot of article marketers just upload the same article into their different websites. This isn’t really considered unethical since it’s your own work. However, you may get flak from Google for duplicate content. Writing copies definitely takes time, and if you don’t have the patience or the time, it’s better to hire a writer who charges per hour or per copy.

2. You only depend on article mills. You have a lot of avenues for article marketing and there’s no reason for you to use article mills all the time. Besides, poor ones have already been demoted and flagged by Google. Some great examples of article marketing strategies are e-books, reports, courses, case studies, and even blogs.

3. You don’t proofread your work. You’re not expected to have flawless writing skills, especially if you’re not selling yourself as a writer. However, it’s important that your articles are well polished. Too many grammar, spelling, and punctuation errors reduce the effectiveness of your copies as well as your credibility.

4. You don’t make the most out of your resource box. The author box or the resource box is one of the best places to promote your website as you’re free to include your link as well as add keywords. But a number don’t know how to maximize it. They forget to add their own name and their designation. They don’t properly describe what the website or the product is all about. If there’s one place you can pitch like a pro salesperson, this will be it.

5. You don’t believe in creating relevant content. Don’t feel so satisfied just because you’ve created articles. The most important thing is the content. Is the content really relevant to your niche? Is it useful to your readers? Does it add value to your business? Unless you answer yes to all of these questions, your articles will miss the mark and will be rendered ineffective.